We used those lessons as a part of the LinkedIn ads case study to design a $4,500, three-month campaign that earns trust before asking for meeting:
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Month 1: Awareness. Pain-point ads that name the problems these buyers deal with every week, reaching cold prospects and building a retargeting audience.
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Month 2: Trust. A free educational guide built from the firm's own process, offered through a LinkedIn lead form. Lower commitment, real value.
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Month 3: The ask. Only people who engaged in months 1 and 2 see the offer for a free strategy call.
To capture and track every lead, we built a HubSpot landing page matched to each ad’s hook, with one-click embedded calendar, a four-field form (name, company role, biggest challenge), and tracking that ties each form fill to its ad. A new website contact form now sorts prospects from other inquiries before they reach the CRM. We backed the ads with about 40 organic posts across the company page and the founder’s page, built on four content pillars and 33 reusable branded templates, and made the founder the face of the ads, because people buy from people.
Phase 2: Rebuild the funnel
What the data told us
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The ask came too fast. Ads sent people straight to a scheduling link. A senior executive who has never heard of you won't book 30 minutes on the first click.
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We couldn't see who was interested. Traffic skipped the website, so the CRM had no way to capture or track individual visitors.
Results
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552 clicks from a tightly targeted executive audience on a $609 (about 30,000 impressions)
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1.8% click-through-rate,, roughly 3x the LinkedIn average of .4 to .6%
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About $1.10 per click, against a typical $5 to $15 for this audience
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340+ companies reached, with 150+ large employers engaging with ads and posts
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41 warm prospect identified by name, including several large, well-known brands
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A complete three-month funnel, landing page, tracking setup, and content library built and launched without the client having to manage or troubleshoot any of it
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The biggest win doesn't show up in a dashboard. Our client went from guessing who might want their services to knowing exactly which companies were interested, with a system in place to follow up.
Good ads get clicks, A good system turns clicks into conversations. Trying to reach a specific hard-to-reach audience? Let’s talk
Commvey Case Studies
LinkedIn Ad Case Study: Strategy Drives Demand for a Midwest B2B Professional Services Firm
Client: Midwest B2B professional services firm
Services: LinkedIn ads, landing page and CRM setup, organic LinkedIn content
Audience: C-suite, VP, and director-level leaders at companies with 200 to 5,000 employees
Ad spend: $609 test run, then a $4,500 three-month campaign
The Challenge
Our client sells a high-touch service to senior leaders at mid-sized and large companies. New business depended on the founder’s network and cold email sequence, which were slow, hard to scale, and largely ignored by busy executives. The firm wanted a repeatable way, on a modest budget, to get in front of a very specific, very busy audience and turn that attention into real conversations.
The firm needed a repeatable, budget-friendly way to reach this audience to turn attention into real conversations.
The Solution
Through our ongoing marketing work with the firm, we proposed LinkedIn ads. Their buyers were already on the platform daily, and paid targeting let us reach them by title, seniority, and company size. We ran the program end to end: strategy, ad copy, graphics, campaign set up, organic support, and reporting. The client’s job was to approve and show up.
Phase 1: Test the message:
We stood up a lead gen campaig aimed at executives in manufacturing, healthcare, finance and tech, with a simple offer: bring us your toughest problem, and we’ll show you how we’d approach it. Decision-makers clicked three times the LinkedIn average, at 1.8% click-through-rate, but no meetings followed. Regular reporting surfaced for two reasons quickly.